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Sage advice for advertising/design students from a slightly cynical, yet still optimistic Creative Director

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Kevin Byrd has served as a writer and creative director in the advertising trenches for longer than he cares to remember—at large national agencies and small boutiques, in Dallas and Tampa. Among the clients he’s worked on are Best Buy, Crest, Clear Eyes, Greyhound, Lowry Park Zoo, Shiner Bock, and Taco Bueno.

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